Taboola releases first ‘Bollywood Reader Engagement’ report
In terms of popularity, Shahrukh Khan was the undisputed winner, leading
readers’ choice in 31 states and UTs out of 37, whereas Priyanka Chopra was the
most popular female actor in 18 states and UTs. Aamir Khan emerged as the
winner of most time spent on an actor by readers. Taboola's Bollywood Reader
Engagement Findings' are based on its analysis of the open web searching leading
Bollywood stars, which included 50 million readers, 40 thousand articles, 190 million-page
views and 245 million minutes of reading.
(Actor & Actress - Number of Readers) - Shahrukh Khan and
Priyanka Chopra dominate
In terms of number of readers, Shahrukh Khan lead the pack by a huge
margin with ranking as the top actor in 31 states and UTs out of 37. Ranking second
was Amitabh Bachchan, who lead among readers in 3 states and UTs among Bollywood
male actors.
Among the female Bollywood stars, Priyanka Chopra was the most
read in 18 states. She was followed by Shraddha Kapoor, who was most read about
in 7 states and UTs
(Actor & Actress - Time spent by Readers) – Aamir Khan and
Priyanka Chopra score high
In terms of the amount of time Bollywood fans spent reading about
their favorite stars, Aamir Khan made it to the top with 2.48 minutes per
reader and 1.36 minutes per pageview. Shahrukh Khan held the second spot with
an average of 2.41 minutes per reader and 0.39 minutes per pageview whereas Salman
Khan came at number 3 with 2.16 mins per reader and 0.31 mins per pageviews.
Among female Bollywood celebrities, Priyanka Chopra topped the
chart with 3.46 mins per reader and 0.27 mins per pageview. Surprisingly,
Ileana D’ Cruz took the second spot with 3.32 mins per reader and 0.34 mins per
pageviews, while Kareena Kapoor stood at strong third with 2.17 mins per reader
and 1.18 mins per pageviews.
Bollywood Rising Stars
Intriguingly, rising actors like Vicky Kaushal with 1.10 mins per
reader and 0.55 mins per pageviews and Kartik Aryan with 1.08 mins per reader
and 0.58 mins per pageviews made it to the top 15 list and emerged as the
Rising Stars of Bollywood. In female category, Taapsee Pannu with 1.14 mins per
reader and 1.03 mins per pageviews and Radhika Apte with 1.09 mins per reader
and 0.56 mins per pageviews made it to the top 15 list and arose as the Rising
Stars of Bollywood.
(Actor & Actress - Male & Female Readers) - Emraan Hashmi,
Sidharth Malhotra, Ilena D’Cruz and Kangana Ranaut lead
This report also includes data on the most read about Bollywood
actors by men and women. The actor with the largest percentage of male readers
was Emraan Hashmi, with nearly 80% to 20% women. In terms of the largest percentage of female
readers, Sidharth Malhotra emerged as the top Bollywood male star with readers with
nearly 46% of readership by women.
Among female actors, Ilena D’Cruz came out as the most read star
by men with a ratio of 90% men to 10% women which is higher than any other
actress in the list. While for female readers, with 41% men to 59% women ratio
Kangana Ranaut came out as the most read by female followers.
About Taboola:
Taboola enables over 1.4B people
to discover what’s interesting and new at the moments they’re most ready to
explore. Powered by Deep Learning, AI, and a large dataset, Taboola’s discovery
platform creates new monetization, audience and engagement opportunities for
digital properties, including publishers, mobile carriers and handset
manufacturers. Advertisers use Taboola to reach their target audience when
they’re most receptive to new messages, products and services.
Some of the most innovative
digital properties in the world have long term, exclusive relationships with
Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post,
Microsoft, Business Insider, The Independent, and NDTV. Taboola, now over 1,000
people globally, is headquartered in New York City with offices in Mexico
City, São Paulo, Los Angeles, London, Berlin, Madrid, Paris, Tel Aviv, New
Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.
