LG celebrates 20 Years in India 'Celebrating Togetherness' with all Indian consumers and continuously making lives good
New Delhi, April 19, 2017 — LG Electronics
India has been the most attractive brand
in consumer durables. This year, LG is completing its 20-year long journey in the country. The brand has been the
steadiest in terms of delivering quality products to its consumers and has
truly been delivering on its core philosophy of ‘Life’s Good’. As a brand, LG has not just sold products but the
dream of a better and more convenient lifestyle
to the Indian consumers.
‘Celebrating
Togetherness’ is conceived to celebrate the 20 Years of consistent and ever
growing relations with Indian consumers. The unique campaign aims to celebrate
20 years of togetherness between the brand and its consumers. It is a way of
commemorating the trust which has been placed by consumers in LG products for
the last 20 years and the continuing journey
in this direction. The campaign will open a never-before range of exciting offers
on LG’s world-class products, thereby making everyone a part of LG’s success story
on this occasion.
Apart from Special
discounts, Easy EMI Options, Free Gifts etc., LG has announced a very unique contest to reach out to
consumers who are using LG Products. Consumers can share their best moments
with LG at their homes and with their families on http://www.lg.com/in/lifeisgood. You can also upload your
story on brand's face book page www.facebook.com/lgindiapage/
The selected stories will win weekly Prizes and Mega Prize
for the final winner is an assured chance to appear in brand's TV Commercial film.
Mr. Kim Ki Wan – MD, LG Electronics India joyously commenting on this occasion said, “We are extremely excited and proud as we celebrate LG’s 20th
anniversary in India. The journey of the last 2 decades would not
have been possible without the trust and support that the consumers have vested
in brand LG. We believe that during this memorable period, LG could strike the
right chords with millions of its Indian consumers. This one-of-its-kind shopping extravaganza is a gesture from LG
that will enable the consumers to experience the entire range of world class
products at never-before prices. With this campaign, we aim to bring comfort
and luxury to the homes of our consumers once again. We will continue to make the
lives of our consumers good by developing breakthrough products showcasing our
commitment to our core values and innovation.”
Mr. Amit Gujral - Head Corporate Marketing said, “It is a celebration time for the brand and also
for the extended family of millions of
satisfied consumers who have made LG a part of their homes and a part of
their daily lives. The celebrations start from this week with a
bouquet of fabulous services and rewards being
given away to the existing and new consumers
of LG. We would leverage all media platforms to extend our thanks to consumers
and there are exciting experiential marketing campaigns planned around this.
The core theme is celebrating togetherness
under which we are planning to roll out Print, TV, In-Store, Radio &
digital campaigns. Our customers are our
brand ambassadors and we will be rolling out a series of videos talking
about their stories & journey with brand LG; a host of retail activations;
and last but not the least a very exciting digital campaign which will touch
the emotional chords. Truly the celebration is on for all those who have placed
their trust on LG for the last twenty years and also for those who are being
part of this extended family.”
The campaign will roll out the following special
offers:
·
20K Cashback Offers
·
20 Months EMI Programs
·
20% Discount on MRP on
select Products
·
Free Gifts with Many
Products
These celebration offers are bound to give you compelling
reasons to purchase new LG products. So, be a part of the celebration and make
the most of these special offerings. Celebrating Together, Life's Good!!
About LG
Electronics India Pvt Ltd
LG
Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South
Korea was established in January 1997 in India. It is one of the most
formidable brands in consumer electronics, home appliances, IT hardware and
mobile communications space. In India for a decade, LG has earned a premium
brand positioning and is the acknowledged trendsetter for the industry. LGEIL's
manufacturing unit at Greater Noida is one of the most eco-friendly units among
all LG manufacturing plants in the world. The second Greenfield facility is
located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air
conditioners, washing machines, refrigerators, and monitors.
