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Gida launches its innovative Yoky tag to help you recover your prized possessions!

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Gida launches its innovative Yoky tag to help you recover your prized possessions!
Never lose anything with Yoky tag!

New Delhi, July 18, 2016: Ever forgot your phone at the coffee shop? Or couldn’t find your keys just when you were going out? Ever wished for a magical device that could help you track your things? Gida’s new gadget, Yoky Tag, can now do that for you.


Never lose your things
It is a small wireless tag that you can attach to your valuables like keys, wallet or anything you like and track them with your smartphone. With the Yoky tag, you can find your things using your smartphone, and even find your phone by shaking the tag thrice. What’s more, it even alerts you before you lose your phone or things – the Yoky Tag will beep loudly if you are about to leave behind your phone, whilst the phone will similarly alert you if you are leaving behind the item tagged with Yoky.

How it works
The Yoky Tag works by maintaining a wireless link with the smartphone, using Bluetooth Low Energy. When the link is active, you can find the phone or tag and when the link breaks, the phone and the tag raise an alert. While the Yoky Tag requires Bluetooth to be turned on all the time, one need not worry about negative impact on the phone’s battery. Bluetooth 4.0+ is extremely power efficient, and Yoky uses it for extremely short durations (unlike music) typically resulting in <1% battery usage over 24 hours.

While the concept of such trackers has existed since 2010, what makes Yoky Tag unique is its ability to be there only when you need it. For 99% of the time, it’s a small inconspicuous device attached to your things that comes to life only you leave something behind. It doesn’t need to be charged as it comes with a replaceable battery that lasts for a year, and you don’t need to worry about it getting wet either. It also has safe locations, which ensures you don’t get irritated with alerts when moving around at home or at your office. Most importantly, the Yoky Tag integrates software and hardware optimisations to ensure almost zero impact on your phone’s battery.

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Fitness tracker built in
If you carry your keys or wallet with you all the time, in addition to helping you keep track of them, the Yoky Tag also acts as a fitness tracker. It accurately measures your steps and estimated distance and calories. What differentiate Yoky Tag from other fitness trackers are its advanced algorithms that does not mistake car rides, bike rides or flights for steps, which is a real challenge with current fitness trackers in Indian conditions. It doesn’t need to be connected to the phone to measure steps, or require repeated charging, and also offers a simple interface designed for the casual users.
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Every tag is unique!
Another first for the Yoky Tag is that people can customise their tag with their own photos or designs using a simple tool on The store also offers more than 100 designs for people to choose from and express their own style on their things.

Made in India
The Yoky Tag is completely designed and manufactured in-house in India. To remain competitive in terms of quality and cost with global manufacturing hubs, Gida has employed various innovative automation techniques to control and streamline processes. For example, the entire personalisation process is fully automated and every Yoky Tag is tested by an Android app before being shipped out.

Key Specifications
The device has a maximum range of 150 feet, and works on smartphones with Bluetooth 4+ and iOS 8+ or Android 4.3+. It has a built-in 32-bit ARM cortex SoC, a 500mAh replaceable battery that lasts for at least 12 months, and 3-axis high precision accelerometer. The Yoky Tag app is available for free, and can connect up to 8 tags at any time.
The Yoky Tag retails at Rs. 999 including taxes and shipping, and is currently available on

About Gida
Gida, is a bootstrapped technology firm incorporated in December 2011 in Bangalore. Currently working with offices in Bangalore and Delhi, the organisation aims to deliver innovative and holistic technology solutions in the Indian market, and make a positive impact on people's lives.

The USP of the company is the holistic, out-of-the-box approach towards problem solving. Gida focusses on logically attacking a problem to find elegant, optimal solutions which are then implemented in a manner that makes them intuitive and easy to use. Gida’s uses automation to make really complex tasks very simple thus has been able to deliver more than 80 to 90 software projects to industry leaders in healthcare, telecom, FMCG and media in the last 3 years, with a team of 5.

While India will be its first market owing to its strong appetite for high quality and innovative products, Gida will be looking at launching its products in markets across the world.

Shrey Kapoor is a Tech-Enthusiast, Harvard certified Cyber Security and Cyber Forensics Expert. He Founder, which is one of the India's Top Tech News Website. Even Forbes and many other renowned publishers took his articles reference. Shrey is a Technology analyst, strategic thinker and creative writer who is passionate to deliver the best, latest possible Tech-News to his followers and subscribers. He completed his masters in Artificial Intelligence & Robotics, certified in IPR, T.Q.M. & ISO 9001:2008 In Quality Management Systems.

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