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Samsung Galaxy Surfboard: An Unnecessary Invention

It seems after the invention of smartphones, smartwatch, VR all technology companies are facing shortage of innovative ideas. So, these companies are chasing what comes after these gadgets. Is it an internet-connected surfboard? Samsung thinks so. Yes, Samsung Brazil has created a wild Samsung Galaxy Surf Board concept. Samsung Brazil has created Surfboard featuring Brazilian surfer Gabriel Medina.

It is just similar to any surfboard. Difference is made only by an LED display that's powered by a Samsung Galaxy S7. Board has slot at its base, where phone can be inserted. Video displays Medina as a lonely surfer in ocean who needs messages of encouragement flashing up beneath his feet. It looks like Samsung's concept surfboard is primarily designed to let fans send messages of encouragement through Twitter.
Surfboard might be useful for learners. As it feed live conditions of the sea straight onto the display, alongside wind direction and the frequency / height of waves and according to these conditions trainers can instruct learner by sending him message. This is only practical use for an internet-connected surfboard.
Many surfers such as John Bristow made sarcastic comment “Why? Why do we need this? Seriously,” he wrote. Same question is being asked by plenty of others.
But Samsung says the concept is aimed at professional surfers who spend hours alone in the ocean.

“Unlike other sports, in professional surfing, the athletes are away from the fans from their country almost the entire year. Even during practice, surfers spend hours out at sea, while their coaches are on the shore. These distances are obstacles to the athletes’ evolution and motivation,” said Marcelo Reis of Leo Burnett.

“More than supporting athletes, we want to provide them with solutions. The board offers this innovative look at a solitary sport,” added Samsung’s Loredana Sarcinella.

Bhakti Dua covers Technology and Automotive industry.

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