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This Festive Season, Samsung Sees Strong Growth of 68% for Premium TVs & Large Capacity Digital Appliances in small towns, overall growth at 32%

 Samsung, India’s largest and most trusted consumer electronics brand, has seen consumers in small towns in India preferring to buy premium television, refrigerators, washing machines and microwave ovens this festive season. In the first half of the festive season, in the month of October, Samsung has seen 68% growth in premium sales while overall sales have grown by 36%.

In comparison, the growth of its consumer electronics business across India was 32% in October. As consumers are upgrading to large screen Samsung Smart TVs and high capacity Samsung washing machines and refrigerators to equip their homes with latest technology, this trend has pushed growth in the premium segment of the market to over 50%.


Owing to this trend, Samsung witnessed an encouraging growth of 32% for its overall TV category, with 65-inch and above category growing by 80%. Owing to various factors such as rise in content consumption on OTT platforms, online learning for children and Work from Home, consumers are not only looking for superior technology but also improved aesthetics for their TVs to meet their evolving lifestyle needs. Catering to the changing consumer needs, Samsung witnessed an encouraging growth of 50% for its premium TV category.


In the UHD TV category, Samsung logged 72% growth in tier 2 and 3 cities while QLED TV 65-inch and above saw a massive 105% growth in smaller cities.


As consumers continue to venture out less and stock more food at home, there has been a spike in demand for large capacity Samsung refrigerators. In the premium Side-by-Side refrigerator category, Samsung witnessed an overall growth of 75% and the frost free 350L and above segment grew by 40%. In the small-town India, Frost Free 350L and above refrigerators segment saw a 70% growth while the side by side refrigerators saw a huge 100% jump.


In recent times, there has been an increase in demand for high capacity, fully automatic washing machines such as Samsung Hygiene Steam to make house chores easier. This trend has been observed not only in big cities but in tier-II and tier-III cities as well. Owing to which, Samsung’s high capacity Fully Automatic Front Load and Fully Automatic Top Load washing machines saw an overall growth of 50%.


Building on success of the current festive sales and addressing the evolving consumer lifestyle needs, Samsung aims to achieve an overall growth of 30% for its consumer durable category, this festive season.


"This has been the best October ever for us, as consumers across the spectrum looked to upgrade their lives especially in the tier 2 and tier 3 cities. The demand is shifting towards premium electronics products. We have tried to make all our retail touch points as safe as possible for our consumers," said, Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.


Earlier this month, Samsung launched a slew of festive offers on Samsung televisions and digital appliances. Consumers can get assured gifts with select Samsung QLED 8K & QLED TVs and SpaceMax Family Hub™ Refrigerators such as Galaxy Fold, Galaxy S20 Ultra, GalaxyNote 10 Lite, Galaxy A31 and Galaxy A21s mobile phones. Exciting product offers, coupled with attractive finance schemes including cashback of up to INR 20,000 and easy EMIs of as low as INR 990, will be valid till November 20, 2020.


Samsung’s Product Line-up:


Samsung Smart TV range –


Samsung QLED 8K TV:

Championing the premium TV space with the launch of world’s first QLED 8K TVs last year, Samsung’s 2020 QLED 8K TVs are set to break newer grounds for ultra-premium TVs and home entertainment. This year’s line-up bring unique features to the QLED 8K range, with features such as Infinity Screen, Adaptive Picture, Active Voice Amplifier, Q-Symphony and Object Tracking Sound+ that provide the most pristine picture quality and dynamic sound experience available today, Samsung QLED 8K TVs come with Real 8K Resolution, 8K AI Upscaling, Quantum Processor 8K, and Quantum HDR – all created to provide a stunning 8K experience.


The Frame QLED TV:

The Frame QLED TV gives meaning to TV even when it’s switched off. When you are not watching TV, instead of it being a black screen, you can use it as a picture frame that displays artwork and photos just like they would be on paper, film or canvas. It even hangs like a real Frame. With no gap wall-mount, it looks gorgeous from all sides and fits perfectly in your space. The Frame comes with innovative technologies such as Adaptive Picture, Adaptive Sound, Active Voice Amplifier, Multi-View, among others


4K UHD Smart TV:

Samsung’s UHD TVs offers distinctive features through integration, consumption and interaction of TV in the everyday lives of its consumers. Driven by PurColor technology, Samsung UHD TVs are aimed to deliver superior colours with unmatched sharpness and contrast levels. With a host of features such as Live Cast, Tune Station, PC Mode, Screen Mirroring, Game Enhancer, 4K resolution with three side boundless design. These TVs empower consumers to enjoy enhanced picture quality and superior content consumption capabilities.


Samsung Spacemax Family Hub™

The Family Hub™ works with the SmartThings ecosystem, allowing users to control and monitor their connected appliances – Flex Wash Washing Machine and Smartphone – from the Family Hub™ screen. The built-in View Inside camera allows users to digitally label their food with expiration dates or use a mobile device to peek inside their fridge from anywhere. So now, consumers can see what is inside their fridge from the grocery store and/or leave a note on screen to remind the kids to clean their rooms after school. Users can do countless other things without ever leaving the kitchen.


Curd Maestro™: Innovation for Everyday Home

Curd Maestro™ Refrigerators transcend the conventional refrigerator landscape in India beyond food storage and preservation. Curd Maestro™ addresses the complex, time taking, and tricky problems in curd making, which is an essential food ingredient in Indian households.


Using the Curd Maestro™, one needs to boil and cool the milk and mix the curd culture manually while Curd Maestro™ does the most crucial part of the job – fermentation. It will not only ferment the curd but will store it too. Curd Maestro™ makes curd with the same consistency each time and eliminates all the hassle of curd making in different weather conditions. Curd Maestro™ enables curd preparation in 6.5 to 7.5 hours – 6.5 hours for soft curd, 7.5 hours for thick curd.


Samsung Side-by-Side and Frost Free Refrigerators

The Spacemax Side-by-Side Refrigerators and Frost Free Refrigerators cater to the diverse storage needs of Indian consumers. Samsung refrigerators are a blend of freshness, energy efficiency, even cooling and durability. They are the perfect solution to provide savings on electricity bills, retain uninterrupted cooling and freshness even during power cuts.


Samsung Washing Machines with Q-Rator Technology & Hygiene Steam:


Samsung’s Q-Rator technology is the ultimate AI-powered laundry assistant that provides users with three smart features to manage laundry with added convenience. Laundry Planner enables consumers to manage a laundry finishing time, freeing them to control their schedule on their own terms. The intuitive interface is easy to use and will even recommend the proper cycle for the given time. Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling inputted by the user, eliminating the need for guessing about which cycle is best. HomeCare Wizard proactively monitors your washing machine’s condition and provides tips to ensure that it is maintained at its best. It also provides you with quick and easy remote troubleshooting support.


Hygiene Steam ensures that garments are clean and sanitized. It improves the washing quality by releasing stream from the bottom of the drum. As a result, each garment inside the drum is completely soaked. Hygiene Steam removes dirt and up to 99.9% of the bacteria.


Samsung Microwave Ovens:

Samsung has revolutionized Indian cooking with innovations in microwave ovens that have been made specifically for India. Consumers can now prepare Masala, Tadka and Sun-dry food, in addition to making Roti/Naan and Curd in the new Microwave range.


Shrey Kapoor is a Tech-Enthusiast, Harvard certified Cyber Security and Cyber Forensics Expert. He Founder, which is one of the India's Top Tech News Website. Even Forbes and many other renowned publishers took his articles reference. Shrey is a Technology analyst, strategic thinker and creative writer who is passionate to deliver the best, latest possible Tech-News to his followers and subscribers. He completed his masters in Artificial Intelligence & Robotics, certified in IPR, T.Q.M. & ISO 9001:2008 In Quality Management Systems.

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