Route Mobile Limited partners with Idea Cellular to manage the international A2P SMS traffic in India
Route Mobile Limited (“Route
Mobile”), a cloud communications platform service provider, today announced that
it has partnered with Idea Cellular to manage the international A2P SMS traffic
in India. Route Mobile will address and protect revenue leakage via
SMS grey routes and help Idea Cellular to improve Application-to-Person (A2P)
monetization.
“We are very delighted to partner
with Idea Cellular”, said Mr.
Rajdipkumar Gupta, Managing Director and Group Chief Executive Officer, Route
Mobile Limited. “We
will work jointly towards improving and monetizing the International A2P SMS
sector. Our endeavor is to deliver great customer experience for our clients
through tailor-made mobile communication solutions. We are optimistic of our
SMS Firewall, Analytics and Monetisation solution, which will offer a secure
SMS channel to Idea Cellular and open-up revenue channel.”
Route Mobile will integrate a
multi-leveled SMS firewall solution for Idea Cellular, to secure its
international traffic channels. The firewall will ensure that the brand’s
International A2P SMS traffic enters Idea’s (India) network via authorized A2P
SMS gateways. The international traffic includes messages originating
internationally and terminating domestically and will be filtered as per
mutually identified and agreed security terms.
About Route Mobile Limited:
Established in 2004, Route Mobile is
a leading Cloud Communications platform service provider, catering to
enterprises, over-the-top (OTT) players and mobile network operators (MNO). The
portfolio comprises of smart solutions in messaging, voice, email, SMS
filtering, analytics and monetization. Route Mobile offers a range of
cloud-communication services to clients across diverse sectors including
banking and financial services, aviation, retail, e-commerce, logistics,
healthcare, hospitality, media and entertainment, pharmaceuticals and telecom.
Route Mobile is headquartered in
Mumbai, India with a global presence in Asia Pacific, Middle East, Africa,
Europe and North America.
