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FUJIFILM X-A5, the smallest and lightest mirrorless digital camera within the X Series zoom lens kit launched

Fujifilm India Private Limited, a pioneer in imaging technologies is delighted to announce the launch of FUJIFILM X-A5. Sporting a retro and stylish design, the camera offers a host of features including a 180-degree tilting rear LCD screen, the latest built-in Bluetooth technology and an extended battery life.

Price: INR 49,999/- with lens (XC15-45mm f/3.5-5.6 OIS PZ)
Available in 3 Colors: Brown, Pink and Black
Available exclusively on Amazon:

Fujifilm X-A5 boasts a powerful 24.2MP APS-C sensor, which is equipped with a phase detection autofocus system, and a newly developed image processing engine that is 1.5 times faster than previous models. In addition, when combined with the new collapsible FUJINON XC15-45mmF3.5-5.6 OIS PZ, the X-A5 weighs just 496g, making it the lightest camera-zoom kit lens combination in the X Series.

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “The advantage of an X Series mirrorless camera lies in its compact size packed with cutting edge innovative technology and unique features that provide great controls along with excellent color reproduction and image quality. Fujifilm X-A5 is an affordable solution with high precision, packed in an enhanced camera body to provide a refined photography experience to budding photography enthusiasts. With this camera our aim is to promote photography among amateurs, and to enable them with infinite possibilities for capturing magnificent images with confidence.”
According to a report almost 1.8 billion digital images are uploaded on the web every day. The all new X-A5 is particularly designed for Instagrammers and for those who consider photography as a lifestyle and like to log their moments. The X-A5includes features beyond a smartphone’s reach by offering a much wider range of viewing angles and depth of field effects, alongside great image quality.

Standout features

(1) Combining a newly-developed sensor and color reproduction technology that has been refined over 80 years to deliver premium quality portraiture
The X-A5 combines a newly developed 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm's renowned photo quality. Combined with the supplied FUJINON lens, the camera boasts ultimate image resolution, recording the subject's texture, form and even the atmosphere of the scene. The camera outperforms previous models in its scene recognition accuracy in SR+ AUTO mode, color reproduction performance and skin tone reproduction capability which is particularly popular. This makes the X-A5 the perfect choice for photographing human subjects.
The regular range of ISO sensitivity has been extended to ISO12800. When shooting a fast-moving subject or in low light conditions, camera shake and noise are reduced for enhanced image quality. The X-A5 is the first X-A Series model to feature phase detection pixels, originally developed for the X series' high-end models. The Intelligent Hybrid AF speed is twice as fast as previous models, ensuring that you capture those photographic moments more swiftly and beautifully.

(2) Newly-developed compact and lightweight wide-angle zoom lens and new user interface for ease of operation
The X-A5 debuts the new FUJINON XC15-45mmF3.5-5.6 OIS PZ, the first electric-powered zoom lens for the X Mount. This lightweight and compact zoom makes the photographic experience easier and more comfortable than ever before. The lens has the minimum working distance of just 5cm*4, ideal for clear close-up shots, such as food photography. The smooth electric-powered zooming mechanism that starts from the wide-angle 23mm end (on a 35mm format) gives greater freedom in composition framing for both still images and video.
The X-A5 is equipped with a large rear LCD monitor that can rotate 180 degrees. When the panel is rotated 180 degrees, the Rear Command Dial automatically switches to the Zoom and Shutter Release function. The 180-degree rotation of the rear LCD monitor also activates the Eye AF function automatically to create high quality self-portraits with sharp focus on the subject's eyes. The Portrait Enhancer Mode, offers its popular ability to produce beautiful skin tone, and has also evolved with the new user interface to select from three levels of skin tone enhancement with touch-screen operation for easy, natural and flattering self-portraits.

(3) Artistic expression made easy, with Film Simulation Modes and New Bluetooth technology for quick and easy image transfer
The X-A5 offers 11 variations of Fujifilm's unique Film Simulation Modes, adding an advanced artistic flair easy with the reproduction of film-like color tones. The camera also features 17 variations of Advanced Filters including the new “Fog Remove” and “HDR Art.”
The rear LCD monitor uses the new touch-panel GUI, facilitating intuitive touch-panel operation using fingertips so that you can check the effect of Advanced Filters and Film Simulations for added usability.
The Exposure Compensation Dial now has the range expanded from ±3EV to ±5EV to boost freedom in photographic expressions.
The Bluetooth® Low Energy technology has been incorporated for quick, easy and automatic transfer of still images and videos to paired smartphones and tablet devices, using the free smart-device app “FUJIFILM Camera Remote”. The camera is also compatible with FUJIFILM instax SHARE SP-3 printer, so users can enjoy the fun of printing and sharing their images more than ever before.

(4) Broader range of movie with 4K video capabilities
The X-A5 offers a High-Speed HD Video function, allowing users to record HD video up to quad speed for slow motion clips. The Multi Focus Mode automatically synthesizes 4K quality images with changing the depth of field setting.
The 4K Burst function offers to shoot 15 frames per second in 4K image quality. These new 4K video capabilities and the accompanying functions enable artistic expressions of greater creativity.

(5) Class-leading battery life
The X-A5 now offers the class-leading number of photos per charge. Users can shoot as many as 450 photos per single battery charge, making the camera ideal for travelling.

About Fujifilm
Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.
Our corporate slogan is “Value from Innovation.”
Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.
Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”.
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