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Duracell & Mandira Bedi got families running for Mumbai’s first family run- Durathon

Mumbai, November 12, 2017 - Duracell, the iconic consumer battery company and the leading manufacturer of high performance alkaline batteries worldwide launched  ‘Durathon’ – Mumbai’s first family run; on Sunday, November 12, 2017 at Bandstand Bandra, Mumbai.

Mandira Bedi, actress, anchor, designer initiated the run with her energetic son, Vir. She said, “It was such an amazing experience to run with Vir. I have always promoted fitness and well-being and this time, my son got to join me in my objective. My son, immensely inspired by the energy of the Duracell Bunny ran with great enthusiasm at the event. A family that runs together has fun together and that is the uniqueness of Durathon”

Being an early morning start, participants were surprisingly energetic and enthusiastic for the run. Like the famous running Duracell Bunny, kids and parents ran together to show how they can go stronger for longer as they unlocked their inner power when finishing together the 2 KM or 5 KM run. Duracell celebrated this run with more than 200 families with 700 participants along with Children’s Day which is on November 14, 2017.

David Abraham, Duracell Marketing Director for Middle East and India explains, “We are very happy to have initiated Mumbai’s first family run, Durathon. Such experiential marketing makes Duracell contextually and emotionally relevant. People simply love the Duracell Bunny that runs stronger for longer and always graciously wins. It was a great experience to see so many families unlock their power during Durathon when they ran together, stronger for longer. Just like the Bunny, just like our Duracell batteries.”

About Duracell
Started in the 1920’s, the Duracell brand and company was recently acquired by the Berkshire Hathaway Company (NYSE-BRK) and has grown to be the leader in the single-use battery market in North America.  Its iconic brand is known the world over. Our products are trusted in the devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles.  Berkshire Hathaway is a $210B holding company owning subsidiaries that engage in diverse business activities. Visit for more information; follow us on and like us on

Shrey Kapoor is a Tech-Enthusiast, Harvard certified Cyber Security and Cyber Forensics Expert. He Founder, which is one of the India's Top Tech News Website. Even Forbes and many other renowned publishers took his articles reference. Shrey is a Technology analyst, strategic thinker and creative writer who is passionate to deliver the best, latest possible Tech-News to his followers and subscribers. He completed his masters in Artificial Intelligence & Robotics, certified in IPR, T.Q.M. & ISO 9001:2008 In Quality Management Systems.

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