LG launches K7i, The mosquito repellent Smartphone

In yet another technological milestone, LG Electronics India is all set to launch the K7i smartphone, featuring the unique ‘Mosquito Away Technology.’ Keeping Into consideration the season’s harmful mosquito-borne diseases and consumers’ heavy spends on mosquito-repellant products, the company has set a benchmark for ensuring the health of the Indian consumers with this latest innovation. The K7i smartphone is a light-weight, ultra-sonic device that is equipped with the innovative ‘Mosquito Away Technology’ that once activated, keeps the mosquitoes at bay.

The consumers are ensured no disturbance or harm with this breakthrough technology. The K7i boasts of Sound Wave Technology, that uses sound waves only and no harmful radiations are emitted. Selected Ultrasonic frequency is absolutely safe and harmless for humans, as per norms set up by global organizations. Mosquito Away is a silent, invisible, odorless and a perfectly user-friendly technology. The phone has no harmful chemicals used in developing it. This latest Mosquito Away phone assures a healthy environment and will protect users from mosquitoes without any refill or replacement hassles.

Commenting on this special occasion, Mr. Kim Ki Wan, Managing Director, LG Electronics India, said “LG is happy to announce the launch of this innovation. As a responsible brand we would like to introduce products based on Indian consumer insights; launch of K7i is an extension of this philosophy. We at LG want to deliver innovation at its best for our customers and we hope that this product will be beneficial for them. Earlier we have launched Mosquito Away AC & TV, the response for this technology has been extremely positive and I am confident K7i too will be appreciated by consumers.”

Besides being lightweight and having a wide display, the phone is equipped with a unique sound wave technology that will keep users guarded from the menace of mosquitoes.

Commenting on this special occasion, Mr. Amit Gujral, Chief Marketing Officer, LG Electronics India, said “LG has always been at the forefront of unique innovations. With this launch, LG is bringing the mosquito away technology closer to the consumers in the form of a mobile device which can be an integral part of their daily lives. The phone is sure to delight the consumers with a power- packed performance available at an affordable price living the brand philosophy - Life's Good.”

Some of the key features includes –

Light weight and wide display

The phone comes equipped with 5 inch On-Cell display that makes video browsing and gaming experience more immersive. On the other hand, because of the light weight, it can be handled with complete ease.

The camera you can’t resist

LG K7i flaunts an 8MP rear camera to capture moments in sharp and pristine colors. The shutter button helps to capture every moment as and when it happens instantly. Also, users will get instant, quality shots by simply tapping the area of the screen they want to focus on.

One can also create moving pictures with Burst Shot by holding the shutter button to capture up to 10 continuous photos.

The Ultimate Selfie experience

The smartphone incorporates a 5 Megapixel selfie camera with Gesture Interval shot that will help in taking the best selfie without any blurriness. Instead of using any button, one just has to close the hand to start the 3 second timer for crisp selfies everytime. Also, one can take brighter selfies in low light conditions with the help of a screen border that doubles as a flash.

Optimal hardware performance

LG K7i has Quad-Core processor with 2GB RAM, and 16GB eMMC storage giving the power and capacity one needs. Charging worries will become obsolete as one can simply replace the long-lasting, removable 2,500mAh battery for quick switching on the go.

LG K-7i will be available across retail outlets, priced at INR 7,990

Key Specifications:

-                 CPU: Quad-Core Processor

-                 Display: 5.0“ On-Cell Display

-                 Camera: 8MP Rear Camera/5MP Front Camera

-                 Memory: 2GB RAM / 16GB ROM

-                 Battery: 2,500mAh

-                 Network: Cat. 4

-                 Dimension: 144.7 x 72.6 x 8.1mm

-           Features: Dual SIM

-           Operating System: Android Marshmallow

-           Weight: 138g

-           Connectivity: BT 4.1, Wi-Fi 802.11 b/g/n, microUSB 2.0

-           Others: FM Radio, Gesture Shot, Flash for Selfie

-           Colors: Brown

About LG Electronics India Pvt Ltd

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, washing machines, refrigerators, and monitors.