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Faster Grocery Shopping as Heritage Fresh Ties up with Freecharge


10-second payments through Freecharge will help reduce check out time at counters

New Delhi, Delhi, India
Freecharge, India’s fastest growing digital payments platform, has entered into a strategic alliance with Heritage Fresh - South India’s leading grocery retailer.
Payment though Freecharge will be accepted at all 125 supermarkets of Heritage Fresh across Hyderabad, Bengaluru and Chennai. Customers can make payments at Heritage Fresh & Heritage Mart supermarkets by using their mobile numbers registered with Freecharge and complete the transaction in less than 10 seconds. The dynamic ‘on-the-go-pin’ on the Freecharge app ensures the transaction is faster and safer than cash.
Commenting on the alliance, Govind Rajan, Chief Executive Officer, Freecharge, said, “Speed is of essence when shopping at supermarkets. Customers want a hassle-free shopping experience and one of the pain points is waiting for SMS based OTP to complete their transaction. This process not just increases the queue at the counter but also the frequency of making cash payments. We are extremely happy to associate with Heritage Fresh as a wallet partner to enable e-cash payments and offer a safer and swifter payment experience to the tech-savvy consumers of today.
On this occasion, Dharmender Matai, Chief Operating Officer, Heritage Fresh, said “Extending payment options for its increasingly digital savvy customers, Heritage Fresh has entered into an alliance with Freecharge – a digital paymentsplatform to facilitate cashless bill payments at our outlets. This alliance by Heritage Fresh will reduce cash handling for the customers & staff and will also contribute to the government’s objective of reducing cash transactions.
The partnership will further strengthen the payments process at Heritage Fresh and will offer a convenient and secure digital payments experience to its customers through the Freecharge wallet.
Freecharge is focused on creating a great user experience for customers to help them move away from cash to e-cash. The alliance with Heritage Fresh, extends the reach of Freecharge to many more points of daily use and consolidates its presence in Hyderabad, Bengaluru and Chennai.
About Heritage Fresh
Heritage Fresh is a chain of food and grocery retail stores promoted by Heritage Foods - the leading dairy brand in South India and has 125 stores across Hyderabad, Chennai and Bengaluru.  What makes this retail chain unique is its own integrated cold chain investment which helps the brand to source fresh fruits and vegetables directly from the farmers and offer extensive choices to the customers. The retail chain has two store formats - Heritage Fresh stores- which are 3,000 sft, have about 6000 SKUs, & Heritage Mart stores – these are around 10,000 sq.ft and have about 10000 SKUs.
For more details visit
About Freecharge
Freecharge is India’s fastest growing digital payments platform. Consumers across the country use Freecharge to make prepaid, post-paid, DTH and Electricity bill payments for numerous utility service providers in addition to leading online and offline merchants. Freecharge is PCI DSS compliant for information security and is at the forefront of the mobile commerce revolution with over 90 per cent of transactions originating from mobile. Freecharge Go, the virtual card was launched in January 2016, making Freecharge wallet the universally accepted wallet in India.
For more details, please visit or download the Freecharge app.
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