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Western Digital Launches redesigned lines of iconic My Passport & My Book hard drives


Western Digital brings personal touch to our digital life
~Launches redesigned lines of iconic My Passport &My Book hard drives~


New Delhi, October 19, 2016 – Western Digital Corporation (“Western Digital”) (NASDAQ: WDC), today announced contemporary and innovative redesigns of its iconic My Passport™ and My Book® hard drive lines, which have been highly recognized leading sellers for more than a decade. The newly created cohesive design language is developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption for customers to love their hard drive as much as they cherish the content stored on it. In partnership with fuseproject, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind.



“Western Digital is leading with the idea that design can bring a personal touch to our digital life. Our endeavor is to add value through our products consistently and this time also our team has gone ahead of the curve with elevating design quotient on the new My Passport and My Book drives to enhance user-experience”said Khalid Wani, Director - Content Solutions Business, India, Middle East and Africa, Western Digital.  “The newly reimagined design language is meant to amplify our personal connection to data. As the data use is drastically evolving and has become an integral part of our lives, we aim to focus on reiterating the importance of personalizing data solutions that excite people while preserving and cherishing their precious memories.”
“The way we use data is changing; it’s becoming much more of a personal commodity, something we value,” says Yves Béhar, founder and Principal Designer at fuseproject. “Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolizes this intersection.”

As part of the reimagined design, the My Passport drives will come in four vivid colors – Black, Red, White and Blue – while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. The trusted desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music, and documents. Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to help keep your precious data safe.

The new WD® products include:
·         My Passport portable hard drives – trusted and loved portable storage, in a reimagined design, that fits in the palm of your hand
o   New attractive design with textured bottom
o   Password protection with 256-bit AES hardware encryption
o   Automatic backup with included WD Backup™ software
o   1TB, 2 TB & 4TB capacity
·         My Book desktop hard drive – trusted, high capacity backup for PC and Mac
o   Password protection with hardware encryption
o   Automatic backup with included WD Backup software
o   Up to 8TB capacity
Pricing and Availability
My Passport hard drives are protected by a 2-year limited warranty and are available at select retailers and distributors around the country. My Passport drives have a manufacturer’s suggested retail price of Rs 7,980 (1TB)

My Book desktop hard drives are protected by a 2-year limited warranty and are available at select retailers and distributors. My Book drives have a manufacturer’s suggested retail price starting at Rs 13,050 (3TB).


About Western Digital

Western Digital Corporation (NASDAQ: WDC) is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers.

Forward Looking Statements
This news release contains certain forward-looking statements, including the approximate price and estimated product availability of the My Book and My Passport devices, that are based on current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: our product offerings may not be available at the price and time we expect, and other risks detailed from time-to-time in Western Digital’s Securities and Exchange Commission filings and reports, including, but not limited to, our most recent annual report on Form 10-K to which your attention is directed. This news release contains information from third parties, which reflect their projections as of the date of issuance. All statements made in this news release are made only as of the date of this release. Western Digital undertakes no obligations to update the information in this release in the event facts or circumstances change after the date of this release.

Shrey Kapoor is a Tech-Enthusiast, Harvard certified Cyber Security and Cyber Forensics Expert. He Founder Techphlie.com, which is one of the India's Top Tech News Website. Even Forbes and many other renowned publishers took his articles reference. Shrey is a Technology analyst, strategic thinker and creative writer who is passionate to deliver the best, latest possible Tech-News to his followers and subscribers. He completed his masters in Artificial Intelligence & Robotics, certified in IPR, T.Q.M. & ISO 9001:2008 In Quality Management Systems.

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