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YU YUNICORN- Redefining Flagship

YU YUNICORN- Redefining Flagship

The Ultimate Flagship of 2016 is here and it’s called YU YUNICORN. A flagship smartphone is defined as a smartphone with highly touted features at a high end price point. But wait for it!! YUNICORN shatters all the usual flagship norms and truly redefines the smartphone revolution for the digital natives. 

 YUNICORN- the new smartphone from YU is a perfect confluence of beautiful design, best in class software and is certainly the best smartphone ever made at an unbeatable price of Rs.12,999/-. Presenting a complete performance powerhouse, the smartphone is scooped with loads of software based services that get integrated in services platform ‘AROUND’. With AROUND on the device, a user can use the single sign-in to access any service as well as pay for it using the native wallet –UDIO for a complete and seamless experience.  

Precision artwork in your hand

A stunning device in metal, the YUNICORN is a head turner which represents style and premium looks. It follows YU’s design philosophy that exhibits a seamless metal uni-body blended design, embodying strength and giving the device stunning looks through meticulous craftsmanship. The phone comes with an elegant design with curves at the edges that perfectly connect the touch interface and metal body. The build gets enhanced with special Rose Gold edition giving the device the most iconic look ever. Infused with magnesium, the metallic back looks better with use and will not fade away like other devices. 

The Ultimate multimedia device

Exemplifying excellent graphic quality, the device is equipped with a 5.5-inch, Full HD display offering dynamic contrast and color vibrancy; making it the ultimate multimedia device. Providing a haven for the users who love reading, the new smartphone comes with a monochrome mode enabling them to read as much as they want to without straining their eyes.  The 13 MP rear camera allows one to capture richer photographs which are sharper, more lifelike & vibrant with intricate details. Users can take the perfect selfies with a 5MP front camera. The phone also comes with a two tone flash that intelligently calculates the amount of cool whites and warm yellows to mix. It does this by assessing colour temperature of the environment, so images look natural and beautiful even with flash. The phone also comes with worlds first True bright Dual Core ISP Engine which gives enhanced color resolution and enables users to take less than 200ms Shot to Shot delay.  


Enhanced Performance- From Speed to Finger Print Sensor

Packed with a Mediatek Helio P10, a 64-bit octa-core CPU processor under the hood, the YUNICORN provides a stable and powerful processor for all the gaming enthusiasts and ensures seamless multitasking and efficiently runs applications of any kind. The YU YUNICORN is powered through the day with 4000 mAh battery. 

It is also equipped with an extremely fast fingerprint scanner, adding premium security and convenience. Users can now wake and unlock the device with one of five stored fingerprints in less than half a second. The fingerprint scanner on front has a glass cover and metal ring, making the appearance smoother and more elegant. 

Store unlimited photos, music, files and access them on the go

With YUNICORN, one can keep precious memories safe and enjoy on-the-go access to files, music and pictures with 32 GB internal memory, expandable memory card and unlimited cloud storage powered by MiMedia social Cloud. Mi Media will be pre-installed in Yunicorn and will power the smartphone’s native phone gallery.  The YU Gallery will provide users new and unique new features to rediscover and reconnect with our priceless memories

  























Perfect sound on your fingertips 

Be it AR Rahman or your classic Michael Jackson collection; explore the world of music at your fingertips. YUNICORN audio is enhanced with dynamic volume leveling in separate frequency bands, automatic bass management (crossover) configuration for bass drivers for the audio aficionados. It’s a sheer bliss for the music lovers as the adaptive translation feature converts the low frequency content to higher bass.


Give a Steroid Boost to your smartphone 

 Running on Android Lollipop 5.1.1, the new smartphone comes with its unique steroid launcher, a beefed up version of stock android which comes with some features and aesthetics of Android M on Android 5.1.1. The launcher provides a customized look & feel to the user, making it beyond just another android phone. The launcher is built with some intuitive capabilities and is designed to give the users a premium user experience. 



The complete services eco-system 

Created with an insight that an average consumer spends about 15 seconds to pull out the first level of information and 12-14 taps to get to the information, the new smartphone has the services platform ‘AROUND’ that simplifies the process and saves a user time and effort to switch between applications thereby providing a seamless experience.

With YUNICORN consumers can avail host of free offers for upgraded services experience –
  • 10% cash back for the SBI card users for the first flash sale 
  • UDIO wallet will be loaded with INR 100 after the first transaction, INR 100 in the second month and INR 100 in the third month 
  • YUNICORN will get 6 month free access to premium Gaana+ services and an unlimited song download
  • Free first consultation from Lybrate,  30% off on two subsequent consultations and free answers to the common health queries anytime, anywhere 
Availability: YU YUNICORN will be available exclusively on Flipkart, registrations begin at 2 PM from 31st May 2016. The first sale is scheduled on June 7, 2016, 2 PM onwards

About YU


YU is a new age technology brand that strives to work with the community to create an ecosystem of connected devices. YU aims to provide an extraordinary product experience while offering differentiated services that delight the consumer. Our vision is to empower users with technology that lets them have unparalleled freedom to write their own rules.  YU is an enabler that allows you to do more than you thought possible and express your innate creativity.

Shrey Kapoor is a Tech-Enthusiast and Founder of Techphlie.com, which is one of the India's Top Tech News Website.Even Forbes and many other renowned publishers took his articles reference .Shrey is a social media analyst, strategic thinker and creative writer who is passionate to deliver the best, latest possible Tech-News to his followers and subscribers.

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