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Cerebra Green recovers 10 Metric Tonnes of E-Waste during India’s first and largest ‘Clean-up Week’

Cerebra Green today announced the conclusion of its ‘India Clean-up Week’, conducted in association with Manufacturers Association of Information and Technology (MAIT), Ministry of Electronics and Information Technology (MeitY), Ministry of Environment Forests and Climate Change (MOEFCC) and Digital India, with the aim of raising awareness around the proper and safe disposal of e-waste. The drive succeeded inrecovering over 10 metric tonnes of e-waste across 7 cities between 13th – 19th October, making it the first and the largest e-waste drive conducted in India.

The devices donated during the drive mostly included printers, monitors, old mobile phones, cables, TVs, refrigerators and laptops across cities. City -wise, the Cleanup Week was able to recover around 5 metric tonnes of e-waste from Bangalore, 2 metric tonnes from Delhi and 1 metric ton each from Mumbai, Pune, Chennai & Hyderabad. People mostly including female & males in the age group between 20 to 50 years participated from Bangalore, 20 to 80 years participated from Delhi, 25 to 60 years from Mumbai, 25 to 50 years from Chennai, 15 to 60 years from Hyderabad and 10 to 70 years from Pune.   


Cerebra Green engaged with municipalities, colleges, schools, corporates, resident welfare associations, electronics shops and IT parks, among others, in each of the cities to execute the cleanup drive. Residential areas, schools and colleges displayed the maximum amount of interest and participation in the drive. Corporates like Asian Paints, Reliance Infrastructure, Minda Rinder also participated.

Following the success of the Cleanup Week, Mr. V Ranganathan, CEO and Founder, Cerebra Integrated Technologies said, “We had originally began this effort merely as an awareness campaign, but we were pleasantly surprised with over 10 MTs of e-waste recovered in just 7 days across cites. The e-waste recovered through the India Clean-up Week will now be treated through the right disposal practices at our recycling facility at Narssapura, Kolar, Karnataka. Cerebra Green will own the property of ‘Clean Up Week’ in India by having this drive annually.”

E-waste production in the country is predicted to touch a whopping 3 million tons by the end of 2018. While industries contribute to 70% of e-waste, Indian households contribute to almost 15% and the rest comes from discarded or ‘end of life’ electrical and electronic equipment (EEE). India is one of the fastest growing consumers of discarded or ‘end of life’ electrical and electronic equipment (EEE).


About Cerebra Green
Cerebra Integrated Technologies, a public listed company headquartered in Bengaluru, has been among the front runners for the cause of E-waste management crisis in the country. Established about 26 years ago as an IT manufacturer, distributor and an IT enabled service provider, Cerebra Integrated Technologies launched Cerebra Green – India’s largest, most sophisticated end to end E-Waste Recycling Facility. The facility is also among the firsts to achieve a completely eco-friendly E- waste disposal such that there is a Zero Landfill and Zero Water level pollution achieved during the process. Cerebra has already received KSPCB (Karnataka State Pollution Control Board) licensing at its brand new facility for processing e-Waste, Recycling and management activities. The first phase of the same has been completed on a 12-acre property, acquired through KIADB at Narasapura, Kolar District.

About MAIT
Set up in 1982, MAIT is the apex body representing India’s ICT sector. MAIT is recognized by both the Government, as well as the industry, for its role in the growth and development of the IT Hardware industry. MAIT believes that technology is the primary contributor of economic growth and with their consistent policy advocacy efforts, they have emerged as a strong and effective industry mouthpiece, within government corridors.

Shrey Kapoor is a Tech-Enthusiast and Founder of Techphlie.com, which is one of the India's Top Tech News Website.Even Forbes and many other renowned publishers took his articles reference .Shrey is a social media analyst, strategic thinker and creative writer who is passionate to deliver the best, latest possible Tech-News to his followers and subscribers.

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