Philips Lighting launches innovative T Bulb with wider light spread in India
Transforming the illumination experience for its consumers, Philips Lighting(Euronext: LIGHT), the world leader in lighting, today launched its Philips T Bulb in India, focused on the home lighting segment.
This innovative T-shaped LED bulb is the firstofitskind in the Indian market and offers a wider light spread compared with a regular LED bulb. It can also be installed in an existing LED bulb socket and offers a unique aesthetic shape and a modular angular neck.
India is one of the biggest open socket markets in the world, with consumers using at least one bulb or tube lighton average to illuminate a room in their household. Ever increasing urbanizationin metros and non-metro towns is resulting in space constraints, with average room sizes shrinking across India. Hence, one regular LED bulb may not be sufficient to illuminate a room and tube lights on the other handrequire a wider installation space and expertise to install. To address this gap, Philips Lighting has introduced its innovative plug-and-play Philips T Bulbthat offers a wider light spread than a LED bulb and can be installed in an existing LED bulb socket, thus not requiring elaborate installation set-up or space.
Philips T Bulb Specifications:
· Wider Light Spread: Offers a wider light spreadcompared to a LED bulb
· Ease of installation: A plug-and-play solution, the Philips T Bulb can be easily installed in an existing LED bulb socket
· Decorative luminaire:Can be used as a decorative luminaire, thanks to its sleek design and modular angular neck with swivel function
· Attractive price point: Available at INR 299/-
· Available in 10W (1000 Lumens) and 8W (800 Lumens) variants
Commenting on the launch, Rothin Bhattacharyya, Chief Marketing officer, Philips Lighting India said“As the global market leader in lighting, Philips Lighting has always been at the forefront of product innovation. We have been present in the Indian market for over 80 years and have an in-depth understanding of the Indian consumer and their lighting requirements. With the new Philips T Bulb, we have redefined the bulb format that we all unquestioningly take for granted. We are confident that consumers will appreciate the wider light spread and ease of installation of the new Philips T Bulb”.
