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UBER LAUNCHES SNAPCHAT CUSTOM FILTERS IN INDIA



National, May 24, 2017Uber, the ridesharing app that is redefining urban mobility across the world, will begin a phased roll-out of a unique integration with Snapchat in India from tomorrow. With this new feature, riders will be able unlock custom Snapchat filters on their ride. From letting their friends know when they’ll arrive with the ETA filters, to selecting a mystery filter for an added surprise, they now have a fun and social way to share that they’re in an Uber.

“In our new rider app, we start with the question ‘Where to’ so we can get riders to their destination as fast as possible. However besides helping riders get to their destinations, we want to focus on the trip experience itself and make sure riders enjoy the journey. Technology is helping us personalize every ride, making the experience fun and delightful. With this integration, our riders can now Snap along the way and share their Uber moments with friends and family!” - Apurva Dalal, Head of Engineering, Uber India

Here’s how it works:

An existing Snapchat user on an Uber ride will see a Snap card in the Uber feed. Riders can select the type of filter they want to unlock, take a selfie, and then swipe right. They can even use Uber filters with another Snap lens for double the fun.

The Snapchat integration will be available for riders on both Android and iOS in India.

https://lh6.googleusercontent.com/UUr49icANQVJexOuVcTDezzk56TewnPQOJqYToSXhQ1akMbaxSWlOg9UfhLOfUDXUdi4Ce0TEvCz3rOhK3-J8cXAEPxxH9JDjt78lMJcT9Cb6uzH13MNsVAxoXKioKklIA62ewqG



About Uber
Uber’s mission is to bring reliable transportation to everywhere, for everyone. We started in 2010 to solve a simple problem: how do you get a ride at the touch of a button? Six years and more than two billion trips later, we’ve started tackling an even greater challenge: reducing congestion and pollution in our cities by getting more people into fewer cars.

Shrey Kapoor is a Tech-Enthusiast, Harvard certified Cyber Security and Cyber Forensics Expert. He Founder Techphlie.com, which is one of the India's Top Tech News Website. Even Forbes and many other renowned publishers took his articles reference. Shrey is a Technology analyst, strategic thinker and creative writer who is passionate to deliver the best, latest possible Tech-News to his followers and subscribers. He completed his masters in Artificial Intelligence & Robotics, certified in IPR, T.Q.M. & ISO 9001:2008 In Quality Management Systems.

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