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From 15 to 60 sec: Instagram extends the video length

Instagram has begun rolling out longer video recording for its iOS and Android app, the company announced.

Users will soon be able to record and post Instagram videos that are as long as 60 seconds.

Instagram has increased the video limit on posts because users have been watching more videos on the service.

"In the last six months, the time people spent watching video increased by more than 40 percent," the company said on its official blog.

Only a small group of users, including verified and unverified accounts, will get first access to the longer video publishing feature.

The feature will be available to everyone "in the coming months."

The company also said in the announcement that it extended the video length because it wanted to deliver flexible and creative ways on how users can watch and create videos on the app.

Bhakti Dua covers Technology and Automotive industry.

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